Two Tools to Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) - Mobile Web Design & SEO Company

Over the years, we’ve seen Google focus quite a bit on mobile user experience.

The search giant treats mobile searchers differently, serving them different search results in many cases. It has worked to help webmasters create better user experiences for mobile searchers by issuing smartphone guidelines and announcing ranking changes for common mobile search problems.

The search giant even began testing “non-mobile friendly” icons within its mobile search results recently in an effort to dissuade users from visiting sites that aren’t mobile friendly.

Now, it is rumored that Google will soon be incorporating mobile user experience into its ranking algorithm – meaning that sites which don’t work well on mobile devices may soon incur ranking penalties in search results. As far as I know, this is the first move in which making a mobile searcher pinch and zoom could put sites at a disadvantage over sites that don’t.

Are you ready for the change?

Keep in mind, the details of the change haven’t been announced yet, as Google has only hinted that such a change will happen in the near future. But if you run your site through the two tools below, you’ll have a better chance of avoiding any fallout from the change than your competitors that don’t.

1. Google’s PageSpeed Insights Tool

Google has already said that if your site doesn’t load quickly on mobile devices, it might adjust its rankings to demote your page. However, the PageSpeed insights tool is about more than just speed.

Recently, Google updated the tool to provide insight into five new User Experience rules that, if I were a betting man, I would say are part of the upcoming mobile user experience algorithm. The recommendations are as follows:

1. Avoid plugins
2. Configure the viewport
3. Size content to viewport
4. Size tap targets appropriately
5. Use legible font sizes

You can test your site for all five of these mobile usability factors now in PageSpeed Insights. The tool also gives you more details on why each is important for mobile users, and how to fix them if necessary.

2. Feedthebot’s Mobile SEO Tool

For a more thorough analysis of potential issues with your mobile user experience, consider Feedthebot’s Mobile SEO tool.

This tool checks your mobile site configuration to ensure that it’s compliant with Google’s webmaster guidelines and not making any of the common mobile configuration errors that Google has told us to avoid.

The above tool will ensure you’re not blocking your mobile content from search engine crawlers. It will check canonical tags for bidirectional annotations for mobile sites, check for a vary header for dynamically served sites, and look for media queries for responsive sites.

Final Thoughts

If you’ve used both of those tools and fixed what you found, you most likely have nothing to worry about when the mobile user experience algorithm goes live – not to mention, you’ll have made your site more usable for searchers and will probably get more revenue as a result.

So, why were you putting this off, again?

No matter. There’s no more time to wait. You’re too late to be ahead of the game, but using these tools right now will at least help you not lose any more money to a poor mobile user experience.

If you’re an overachiever, check out these great resources from Google on how to make your mobile user experience shine:

• Principles of Mobile Site Design: Delight Users and Drive Conversions
• Web Fundamentals
• Building Smartphone-Optimized Websites

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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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4 Useful Additions On Web Design Services - Responsive Web Design Company

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According to a research, by 2014, your site will be visited more often by people using their mobile devices. This only means that it is important for your site to look good in mobile. This can get more clients in the process since the site looks organized on their iPhones and other mobile devices.

When it comes to choosing a web design company, you need to know what are the things included in their offers. Do they provide some of the best add on services to what you signed up for? These additional services are needed by any site and it simply provides a worry free experience on your part as a webmaster.

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Google Rolls Out Panda 4.1 Against More Thin Content - Best SEO Company

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Google has announced that it is rolling out the next iteration of its infamous Panda algorithm that is a filter designed to kill thin or poor content in search rankings. The update started rolling out this week, and will continue into the next. Reportedly, it will roughly impact between 3% and 5% search queries - primarily those with thin or poor quality content we often see on download and ad websites etc.

What's new in this algorithm?

According to Google, this version is supposed to be more precise and will allow more high-quality small and medium-sized sites to rank better. Google also claims to have been able to discover additional signals to help Panda more accurately identify low quality content, thanks to user and webmaster feedback.

This means that you don't need a massive site to earn the top spot. In the announcement, Google said;

So far so good.

Another piece of good news is if you were penalized by Panda previously, then this update means the damage may have been undone if you did all the right things to correct the issue. If you see an increase in traffic by the end of next week, then it’s a good sign this update worked out in your favor.

Here is what SEJ's founder Loren Baker had to say about this update;

This new Panda algorithmic update reinforces the fact that Google is not a fan of thin content and that crawl efficiency along with serving clear and direct data messages to Google are becoming more important than ever.

Specializing XML sitemaps, trimming back on thin content and making sure that you are serving Google exactly what they need with minimal effort expended on part of Google-bot needs to be a huge emphasis. More so, also making sure that even in XML sitemaps, crawl priority is properly defined, and old content is not recrawled unless there is specific reason.